SOCIAL MEDIA -  Social Business and Enterprise


The data keeps coming in: The sale of social business software continues to rise and is forecast to continue rising for years. But does that translate into adoption? New data shows that while adoption is slowing, it’s indeed happening, with real benefits. If so, what are the most useful lessons we can take away from the early pioneers?


Fresh off the road and putting the final touches on a new book (more on that in an upcoming post), I’ve been catching up this week with new reports from several leading research groups as they’ve assessed how social business has been doing and where it’s headed in general. There is good news overall in terms of growth as well as crucial new insights that decision makers looking at updating the way their organizations engage with their workers, customers, and the world should be tracking.